The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‘third wave’ as they are riding the peak of cellular and online shopping. Actually, these disruptive technologies are set to generate revolution in the retail sector. Amongst all these new tech styles, image recognition provides been mapped out as the emerging technology which has the potential to create the highest impact on sales.
With image reputation technology mobile apps, systems and additional software can identify consumers from their facial features. In fact, this technology can also be used to recognize different objects predicated on their features. Consequently the entire world has become a shop home window for the customers where they can find direct hyperlink from the images of products printed on a billboard or in publications taking them to the web site or physical location of a retailer. Customers can have more personal experience with this technology since it allows systems and software to respond to an individual. This enables the buyers to get and also scan their desired products quickly and quickly, which in turn, help to bridge the gap between online stores and physical stores. The technology enables the gadgets and/ or website to be intuitive and they react in an engaging method with the consumers. In fact, image recognition technology gets the potential to become an authentic driving pressure for the retail environment.
In terms of product interaction, image reorganization enables buyers to create visual searches for the particular products they go for at their products. They are able to enjoy a fully customized mobile or on-line retail experience while near a device. This picture recognition technology actually helps it be easier for mobile and online customers to experience and interact with products. And each one of these can be completed simply by scanning the image on their smartphone or tablet. A number of brands are already using this technology for their online and mobile consumers to make item searching even more interactive and faster. Generally, most of such applications allow customers to snap price optimizer software an image of the product and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the effect is produced to the consumers.
With such technologies suppliers will have enormous opportunities; however, the benefits of these technologies are however to be realized completely. In line with the recent market tendencies the experts have got opined that around 12% consumers are expected to be using picture reorganization technology by 2014. The retail sales as well will be significant up, thanks to these technologies. Image acknowledgement technology also makes on-line transactions safer by enhancing the protection perspective of online or mobile payme.